The Most Recent Marketing Articles

Business Advice For A Small to Medium Business Looking to Advance Their Company

You have survived the first couple of years and now have a better grasp on when the peaks and troughs of your business are, you have a few members of staff working for you to help as the business is expanding nicely, but how can you take this to the next level? Start by taking the time to iron out all the creases within the structure you already have, are there better methods? Better soft or hardware you could invest in?

How to Grow Your Business by Listening to Gangster Rap

If you would like to grow your business, then this article contains an “outside the box” idea you should take a look at. Why? Because while you may not be a fan of Gangster Rap, it certainly does one thing “right” you must do too if you want your sales to go through the roof. See for yourself.

Business Marketing

Do you notice how most entrepreneurs are starting to use the Internet to promote their business? Well, this is not really surprising considering the obvious popularity of Internet among people regardless of the age group.

Banner Stands: How To Think Outside The Booth For Biggest Return On Investment

Organizations can use banner stands, both alone and incorporated with trade show exhibits, as part of a comprehensive visual marketing campaign. Read on to find out more.

Making the Most of Your Company’s Social Media Presence

Your company’s online presence is multifunctional: it can serve as a first impression for new or prospective clients; in addition, it keeps your existing partners, clients, shareholders, and any other relevant contacts connected to your business and updated on your current work. And if you want your company’s name known on the web, a website alone is not enough to make a mark.

Product Managers Think That There’s Something Fishy About Their Prices

How are sales of your product doing? Not so well? It turns out that the fish department in your local grocery store is having the same problem – maybe they can show us what we need to be doing…

Only Luck Is Not Enough to Win Sweepstakes

Therefore, it is a good idea to create a special email just for entering sweepstakes. This will help you keep your private email clean and secure and will also make it easier for you to track your sweeps. Don’t forget to check the account frequently as many companies notify the winners by email.

Top Benefits And Tips For Mobile Marketing

Using the guidelines in this article with some of the best practices for mobile marketing – Mobile marketing could make you a full or part-time income. Along with your marketing messages – give people discounts or promo codes. Your customers and clients will pay more attention to your campaigns as they will be perceived as a way to save money – thanks to the coupons that will generate you more sales.

Can IT Security Businesses Benefit Lead Generation Services?

For a lot of IT companies, the risk of data security loss is a very real threat. Still, there is a good way to take care of that. But here is the question: where does telemarketing enter the picture?

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3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There’s nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I’d take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.

What India Must Learn From the Western Event Industries and What It Can Offer in Return?

There are multiple things that differentiates India from the west. From cultural diversity to the professional life, behavior and other aspects of Indians. Unlearning and learning goes hand in hand with the every growing fusion to the international event’s market.

How To Put Your Competition On Birth Control!

If you would like to dominate your niche then you have to consider taking bold and daring steps so you become the force to be reckoned with in your niche. How can you do that? Read this short article for an idea.

Marketing Writing: Repeating Repetition Isn’t Necessarily A Bad Thing

Many people have a strong aversion to repetition. However, when it comes to writing for marketing materials, repetition can be critical to communicating with audiences. This article explains why repeated repetition isn’t something to avoid.

In Buying A Business, How Can You Gauge A Winner

Have you ever thought of buying a business without thinking the ins and outs of the enterprise? The first thing that comes into the minds of people is the opinion that business is good when a great number of customers go in and out of the place daily.

Being "In Between"

When I am coaching business owners – at any level – there comes a place and time when they are in the midst of letting something go and creating something new. They are often “in between” where they were and where they are going. Let me tell you – I have been there – and it is not an easy place to be. In fact it can be quite uncomfortable. Leaving behind the known – even though it may not be the best place for you – is not easy – especially when you have not yet experienced where you want to be. But being “in between” has incredible value. Let me explain.

3 Simple Strategies for Creating Movement Based Marketing to Grow Your Business

As we celebrate the legacy of Dr. Martin Luther King, Jr. and honor the work he did for civil rights in the United States, I can’t help to pause and pay homage to the marketer that he was. Yes, I said marketer.

Simple Strategies to R-O-C-K Your Brand

In a recent discussion in a class I was teaching about marketing strategies for social media, I was asked whether it was a good idea to keep your personal page separate from your business page. My response may or may not surprise you, but I said that I believe that you should have both a personal page and a business page but you should expect to be cognizant of your brand on both pages because others in the marketplace will not separate the two.

Diet for Your Marketing Plan

Is your marketing plan too fat or too lean? Does it bring in healthy revenue?

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Guarantees Will See Your Sales Soar

Do you want to lower the barriers that stop your prospects from buying from you? Do you want your business to stand apart? Do you want to dramatically improving sales conversion rates? Your solution lies in introducing and publicizing a rock solid guarantee.

Promo Pens: For a Range of Promotional Events

If you ever thought pens are only meant to write, think again. In today’s stiff and competitive business arena these promo pens are also acting as a sharp tool to business promotion. Many a times you may have seen a beautiful pen inscribed with the company logo, name, address and a corporate tag line as well. These pens are commonly known as promotional pens and business houses use them to promote their business and services to the masses.

How to Understand the Building Blocks of Catalog Copy Writing and Produce Copy That Rocks Part 1

To say that the purpose of a catalog is to sell might seem like stating the obvious. Of course it is. It’s about either directly generating orders, or getting people to contact you for more information with an eventual view to making a purchase. So here’s a question. Why is the copy in so many catalogs falling short? There are a number of criteria which your copy needs to meet in order to be truly effective and in this two part series I’ll go through them with you.

5 Marketing Secrets to Guarantee Trade Show Success

Trade shows are an increasingly popular way for businesses of all sizes to reach out to their clients. A successful show can dramatically boost your profile and increase sales. Here we explore five of the best marketing secrets that can guarantee you tradeshow success:

Why Small Business Marketing "Cheaters" Always Get Caught

If you are trying to sell any kind of product or service, then the name of the game is being able to get and keep new customers buying from you. And to be able to do that, you need to have the marketing skills to attract the right kinds of buyers to your business. But, where do you get those marketing skills? In today’s article I’m going to shed some light on this by talking about something I call “marketing cheaters”.

Discover the Benefits of Integrated Marketing for Small Businesses

Integrating your direct mail and online marketing strategies is an effective way to drive traffic to your website, without blowing your budget. Find out more in this article.

Do You Need a Freelance Designer For Your Booklet Project?

A booklet, just like a catalog or a flyer, is a sales representative for your company. We all know that first impressions count, and a badly designed or uninspiring booklet can do immediate and significant damage to the way in which your company and its products are viewed. Great design is everywhere around us, and it’s something people have come to expect. So when something is badly designed it sticks out like a sore thumb. Maybe it’s time to think about making a change and hiring a fresh and tenacious freelance designer to liven up your company’s publications, including sales and informational booklets.

Smart Phones – Making Them Work for Your Business With Inexpensive Marketing

Have you realized the advantages of smart phones to your business??? It doesn’t matter if you have a smart phone yourself or not, smart phones are a popular item amongst the public and whether you have one or not, they can be used to promote your business with little effort from your end you can cover multiple marketing through smart phones in a simple fashion. There is no need to be a technology wiz either! It’s just simple effective multi faceted marketing!

Managing Your Budget at Tradeshows

Attending tradeshows is a great way to grow and expand a business. While you can’t afford to forget the marketing and staffing of your event, you don’t have to break the bank to flourish. Here are just a few ways you can manage your budget and still be a tradeshow success:

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How to Market Your Business With Postcards

Having a good marketing strategy is a must for any type of company or business and one of the best things you can do to come up with an effective marketing strategy would be to use various tools and resources which can all help you in carrying out your business goals. An overlooked but very effective tool that you can especially consider using would be marketing postcards.

How to Market Your Business With Business Cards the Right Way

Today, business cards are still as one of the most powerful and effective marketing and advertising weapons, just like they have always been for decades. Although most companies use them primarily because of their low cost, business cards are able to offer a lot more benefits to companies and businesses of all kinds. If you are wondering how exactly using business cards can help your company, Read on.

How to Market Your Business With Brochures

Brochures or pamphlets are one of the more preferred marketing tools of most companies today for many reasons. Aside from being cost effective, they are also very versatile and can be used by any company regardless of the type of business that they have. There are also a wide variety of styles, designs and materials for designing brochures today so it should be easy to choose those which would properly represent your company and convey the message that you have for your target audience.

Digital Signage Insight: Working With Graphic Artists

Digital signage is going mainstream as a medium. Simply look around in retail stores, shopping malls, arenas, gas stations, hotel lobbies, restaurants, and just about any other place you can image, and you’re bound to see one or more digital signs.

Five Reasons Your Small Business Is Not Reaching New Customers

For many small businesses, the seasonal nature of the product being sold is reason enough to have a slow winter season. However, the world of small business marketing is undergoing a major shift as online marketing gains more and more momentum, leaving many small businesses are at a loss for how to reach new customers. If you find that you are experiencing trouble gaining exposure with new customers, here are five possible solutions to your problem: 1.

"Must-Knows" When Giving Corporate Gifts

Corporations often give out corporate gifts to clients, customers, employees, contractors, vendors and others who they find integral to their businesses’ success. Here are some must-know guidelines and facts that you need to consider when choosing corporate gifts for your business to distribute.

How to Market Your Small Business on the Internet Part II – Local Search Marketing

Local search marketing can make your small business become visible to searchers who are looking for what your business has to offer. If you are a small business owner or manager who operates a retail or service based operation that relies on local and regional traffic on a daily and weekly basis, then read on as this article explains how you can develop a local search marketing strategy to drive more targeted traffic.

Six Essential Steps to Growing Your Preschool Enrollment

Learn six essential steps to grow your preschool enrollment. Growing your preschool enrollment can be an easy and fun task. Provide terrific customer service and offer more, let people know how great your staff is, get involved in the community and advertise both online and locally.

Effective Marketing Strategies For Non-Profit Organizations

Marketing for a non-profit organization is a completely different animal than marketing a for profit business. For profit businesses typically use marketing to appeal to a need or want of their target audience, whereas non-profit organizations must appeal to their audience on a more emotional level.

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Build an Iron Fence Around Your Existing Customer Base

Once your customer list starts growing, the next step is to bombard your list with quality advertising material that promotes your bar, provides entertainment value, encourages repeat business, and stimulates referrals. This is what I refer to as building an iron fence around your existing customer base. There are numerous competing clubs that your customers have to choose from every night they decide to go out.

Market Technology: The Missing Link

This tough-as-nails, market economy continues to prevail. Although the advent of the Internet, Social Media Networking and other innovative platforms have brought a new dimension to the Marketing task – companies still struggle with how to apply Marketing to their business to make a difference.

Marketing Trends for 2012: 5 Things to Keep in Mind

The New Year is upon us. And just like every other time we turn the page on the calendar year, it’s time to look back on what just happened so we can anticipate what’s going to happen. Here are five things to keep in mind for 2012.

Bike Billboard Advertising: It’s More Than an Ad – It’s an Attraction

All marketers should focus their marketing effort on the big three. Entertain. Inform. Create Curiosity. Bike billboard advertising hits on all three.

Using Promotional Pens For Your Company

Promotional pens are something everyone knows works. Let’s look at some key points in how to use them and get the most out of them.

How Mobile Technology Can Help You Sell Your Product

Mobile technology is huge. Not only is it enormous and inexorable, but it is also incredibly useful in a multitude of industries. Perhaps the biggest industry that mobile technology affects is the marketing industry. Many people realize that mobile solutions are primarily beneficial for suppliers and business owners – unfortunately, not many people realize that this technology can also be used to greatly increase the productivity of sales people. Through specialty QR codes, mobile Smartsites, and SMS messaging, sales people can truly reach their full potential by harnessing these unique pieces of technology.

Marketing, Communication, and Connection Changes

For a business to succeed, the products, services, and messages that marketers are sending to consumers must fit upcoming trends to guarantee that marketing strategies meet what the consumers are interested in. According to a forecast done by JWT Intelligence, a marketing and communications consulting firm, upcoming trends will be determined by different factors like advancing technology, the idea of shared responsibility, and the economic situation. If marketers consider these in their coming efforts to gain and appeal to consumers, they have a higher chance of keeping up with consumer needs.

How Promotional Mugs Can Help Market Your Business

Promotional mugs are the ideal product for marketing your business. They are useful, practical and popular and carry many benefits for exposing your brand logo.

Retailers Increase Revenue With Accessory Sales

Women’s scarves are great accessories to boost overall retail sales. There are stories behind these items that help improve the overall image of the store. When the scarves are displayed appropriately and stories are told in some way the overall clothing sales of your store can improve dramatically.

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How to Retain Customers With Your Seasonal Marketing

Seasonal marketing can be anything from knowing your customers’ shopping habits and offering products and services specifically tailored towards their particular buying cycle to actually acknowledging the seasons on the calendar whether that be a holiday, or an anniversary. Decorate your blog seasonally Most of you have probably noticed what Google does during various holidays to their logo.

The Easy To Use And Effective Pull Up Banner

In an increasingly competitive environment companies are continually searching for new ways to save money, especially with their marketing budget. When it comes to marketing, however, most companies realise that they cannot afford to cut marketing budgets if they are to maintain their market share and competitive advantage over both established competitors and new entrants.

In Simple Terms: How Do You Create A Brand By Only Using Facebook Ads?

If you are an entrepreneur money is scarce. How can you quickly create a brand? If you have content, using Facebook Ads can quickly create a great brand. This article explains how.

Spreading the Spirit of the Season Connects You With Your Clients

When you share personal and touching moments with your clients, during the holidays or any time of year, it helps connect you and your clients in a way that would not normally happen. There is however, a fine line between sharing too much personal information and completely ignoring the traditional holidays that most of your clients probably celebrate.

3 Popular Chocolate Based Personalized Favors for Corporate Purposes

Naysayers have often tried to underplay the health advantages of chocolates, by linking it to chronic symptoms, such as headaches. A study conducted by the Pennsylvania University has, however, proven that headaches have nothing to do with chocolate consumption. On the contrary, chocolates are known to manage work related stress, thereby minimizing headaches and associated symptoms to a great extent.

How To Make More Money Than A Drug Kingpin

What I do want to show you in today’s article are a few reasons why the drug business is so profitable, and how you can use these ideas in a positive way to sell more of the helpful product or service that you offer. Understand what you’ll see in this article is the “con” side of smart marketing that you should then use to do good for society. Ready? Here goes:

Hair Salon Business Ownership: Video Marketing Is Real

Would you agree as a hair salon business owner that online videos are here to stay? If you are nodding your head yes then my next question for you is, “is your salon business and services being represented online using video marketing?”

Tips In Writing a Great Business Newsletter

Many business people would ignore the fact that a business newsletter could do so much to their business. Some may not even notice it but a business newsletter is what a business, company or organization needs to be able to inform clients and make their products and services be known to possible customers. It is actually putting out the best of your business through writing.

That’ll Never Work!

It is impossible to categorically state what strategies will work on an exhibition stand. This article looks at what may and may not provide the return you are looking for.

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Winning the Massage Price Wars

Though the temptation may be great given the tenuous state of the economy, don’t let yourself get dragged into emotional massage price wars. In today’s economy, however, massage and bodywork therapists are finding themselves in an undeclared war with each other. They didn’t plan it. They didn’t arrange it. They don’t want it. It’s just happening. You can best win the massage wars by maintaining control of your business and your plan, and by positioning yourself strategically to the point where price isn’t the point.

Lead Nurture Services: How to Help Prospects Become Customers

Lead nurture services integrate many activities to help turn prospects into customers. Using defined processes and measurements, nurturing can improve the quality of your existing leads and complement lead generation programs. Most importantly, you’ll eliminate discarding leads that may end up viable and manage opportunities in a way that improves closing.

Websites for Car Detailers: Three Tips

Websites are the perfect marketing tool for car detailers. Here’s three suggestions for getting the most from your site.

Lead Generation Programs: How to Improve Sales and Marketing Team Performance

When developing lead generation programs, companies want to put into practice the activities that will deliver the best results. With each program different, no one-size-fits-all solution exists. Therefore, it’s important to fully understand a program’s goals and customize a solution accordingly. Certain routine yet best practices can be implemented to boost program success.

Newsletter Marketing For Busy Small Business Owners

So you want to write a newsletter that drives the sales of your small business. How do you do that? What should you put in your newsletter? These are all questions that frequently come up with someone who is new to using newsletter marketing as a tool to drive their small business. No problem. Because in today’s article, I’ll show you a few ways to use newsletter marketing to drive new customers, repeat sales and referrals into your business, no matter what product or service you sell.

Demand Generation Marketing: How to Successfully Create Demand Through Outsourcing

Demand generation marketing involves increasing revenue opportunities by improving the sales pipeline. An outsourcing firm can help companies identify new customers, accelerate sales, and collect market information. In addition, outsourcing companies will know what issues to focus on to achieve the best results.

Getting Started With Mobile Marketing

This article will cover ideas to get you started with Mobile Marketing. Once you read it you’ll have a clear idea on where to begin.

Creating and Implementing a Marketing Plan

The first of the year is an appropriate time to implement a marketing plan. The marketing plan is the primary base for the business – without customers or clients there will be no business. A marketing plan has the same process as any other strategic (long-term) plan: set goals, determine an action plan to implement and realize the goals, and reassess the effectiveness of the action taken. If you have never made a marketing plan before (or a strategic plan of any kind), the important thing is to get something on paper and start implementing. The plan can be supplemented, corrected, and assessed after it has been implemented, but before implementation it is nothing and of no help. The success of the plan will depend on adherence to the plan and revision of the plan as monitoring shows what actions are most effective to realize the goals of the plan.

Why Your Tradeshow Marketing May Be Confusing Your Visitors

Cluttered and unfocused trade show booths counter tradeshow marketing efforts by confusing visitors. Avoid confusion by presenting a clear message and using advertising specialties that keep the focus on your target audience.

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How to Market Your Business Consistently to Grow Your Income

Do you find that your marketing efforts are haphazard and all over the place? If so, you’re not alone. Consistency is the one area where entrepreneurs often have the most trouble.

Improve Business Performance by CSR

CSR stands for Corporate Social Responsibility and is a topic which appears more and more in public. CSR is aimed at bringing in line ecological, social and economical interests. The number of companies which implement CSR in their corporate strategy is increasing constantly. This development is a consequence of a growing social attention for sustainability.

Be Known for One Thing

What is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality.

Business Card Printing and the Digital Age

We are in the digital age. Everywhere you look and whatever you do, you would notice the influence of the digital age. In business, the influence of this age is felt clearly.

The Strategic Blending Process – The Only Way To Succeed Today

If you are paying attention, the social media folks would have you believe that all you need to do to be successful in your business or career today is to be a social media guru with Facebook, LinkedIn etc. I beg to differ.

How to Write a Marketing Plan for 2012

“A one-page marketing plan from 1955 envisioned a future for Jack Daniel’s based on its heritage as a whiskey made by real people in Lynchburg, Tenn.” From a book review in Fortune magazine 12/26/11 There are two versions of every plan, the big picture version and the detail version. Assuming the big picture version is realistic and carefully thought out, the detail version should come together nicely.

The Practical Benefits of Online Printing

Printed marketing materials have always been popular among companies because they are relatively inexpensive to create and distribute. Among other types of promotional advertising, printed materials are perhaps the simplest and most uncomplicated especially if they are done by an online printing company.

The Core of Lead Generation Via Telemarketing

Lead generation has been seen as the most crucial activity in marketing. It’s then necessary for each company to really know the overall idea behind this campaign.

Custom Printed Koozies – A Budget-Friendly Promotional Product

In today’s world, there is no wrong or right way to advertise. In fact, each company has its own ideas and programs that work best for their specific needs. Though there are plenty of things a business should do in order to have a successful advertising program, every business often picks and chooses which methods seem to be the most fitting.

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Create Unique Business Cards – 5 Tips

With all the new technologies available and the onslaught of online advertisements, you may think of business cards as an old fashioned idea. Interestingly enough, business cards have survived all of the technological advances and shifts over the last decades.

Promote Your Videos the Right Way – 5 Tips

As one of the quickest growing forms of advertising, Online Video Marketing has been used by numerous businesses to promote their products and services. Having said that, like with most things, there is a right and wrong way in promoting your videos. Read on to find out the 5 tips you need to know to market your videos.

How To Market Your Small Business

Can I be frank? This is not the way to handle one of the major driving forces of sales for your business. I can understand though. I mean, it’s not your specialty. People start slinging terms like ‘vector graphics’ and ‘CMYK’ and your eyes gloss over. Well, it doesn’t have to be that way, I promise. Nor does it have to be expensive either! Let’s start with some of the basics.

Put The Old Dog Down? Marketing for Small Business

When do you determine its time for a trusted old friend to go? Here’s the dilemma. Marketing for small business and professionals has undergone significantly change during the last decade. In general, business has begun to move away from ‘old dog’ traditional marketing to a ‘new dog’ inbound marketing.

Winners Know Their Numbers

It is that time of year when many marketing managers are trying to figure out their marketing budgets for next year. For the ones who have a history of tracking, marketing budgets are so much easier. For those who have not tracked, it’s an arrow in the sky and money down the drain.

NFL – What Makes This Website SEO Friendly

NFL.com has a hub of information for the National Football League. Their site is so “SEO Friendly” that they don’t even need to be listed on Google to get traffic.

Fun Trivia on Postcards

Even postcards have a more obscure side which is rarely known to the general public, and for a commonly used commercial printing product, there is surprisingly very little random facts and trivia to be found out about postcards. Usually, with postcard printing, business card printing, flyer printing, and every other printing service you can think of, the lesser known but interesting facts are those that are involved with the history or the general nature of the product itself. And this is true as well for those cheap postcards you send when you are on your vacation or receive whenever a…

Quality Discount Perfumes Online

Perfume is something every woman loves, but oftentimes the perfumes you can buy at department stores or in the mall can be extremely expensive. With the current strain economically, everyone is strapped for extra money it seems.

Offline Business Promoting Is Often Overlooked

Many business owners make the mistake of investing way too much energy toward an online presence, and overlook the powerful effectiveness of offline promoting. It’s essential to have a well planed offline business promoting strategy in place, one that utilizes simplicity and clarity at it’s core.

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Catalog Printing – How To Choose The Best Company

The quality of the catalog that you will get for these companies are not the same, therefore you need to find the best company that will print you quality catalogs. The catalog printing company that you will choose should charge fairly on their services and check the tools they will be using for printing.

Marketing Better, Cheaper, Faster

Universities and colleges supply annual funding for groups of students that form and join clubs. Their respective institutions then supply them with a space to meet, free local media coverage, and an annual budget to conduct various activities and events.

Four Essentials for a Profitable Sales Message

You can create immediate profits by writing a better sales message. Do it yourself, or get someone to help — you are leaving money on the table. Your profitable sales message should include four essential points:

Getting Creative With QR Codes

It is one thing to adopt modern technology and another to adopt it creatively. The more innovate you are with use of tools such as QR codes the more effective your marketing plan will be.

Setting Up A Small Business On A Shoestring: Part 2

In Part 1, I covered choosing a business name, registering for an ABN, Networking and Office Admin: so what about a logo? Logo’s visually represent your business and are vital for business recognition in the market place. They’re a powerful way to speak to your clients and target market, but while choosing a logo may be an important process, it needn’t be an expensive one.

How Daily Deal Sites Make Money

Daily deal sites are known for helping consumers save money, but as they’re for-profit entities, they have to make money too! How, when offering discounts of up to 95%, can they do this? With so many daily deal sites popping up online, one could only assume they’re on to something.

Custom Wristbands Meet Smart Phones – QR Code Wristbands Debut

QR codes are one of the newest trends in the world of marketing. QR codes are design to spark interest in small barcodes in which users can scan with their smart phones for a variety of things. Learn how to incorporate QR codes in your marketing plans for your company!

Is Print Marketing Dead? Print Marketing in 2012 and Beyond

Is print marketing dead? No way. But now more than ever, it pays to think carefully about the best use of both online and print marketing channels. Some print pieces may no longer be as effective as they once were but other pieces of print marketing, however, are just as effective – and in some cases more effective – then ever. Learn the print marketing channels you should consider – and those you should rule out – in this informative article.

It’s All In the Mix

What are the primary marketing channels that you use to promote your small business? Your website? Radio ads? Email Marketing? Social networking? In today’s world, it’s likely that you already use more than one channel to get your message out to the world. But – are you really reaching all of your potential customers? It’s important to reach them where they are and in the way they like to be reached. Whether you use old-school print ads or slick new mobile apps, the best results come from using a mix of media and blending how the information is consumed.

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